How is this different from the Live Chat feature already on my website, like Zendesk or Intercom, don’t I already have one of these chat pop-ups on my website?
Zendesk and Intercom are mainly customer service chatbots designed to get someone to a FAQ database or live with a customer service rep. They don’t easily capture the customer’s contact information and once the conversation is over they have no way to reach back out to the customer to continue the conversation or start a new one like asking if they would like to get on a list for an upcoming sale. Also, these type chatbots can’t start a conversation off the website that leads customers into a marketing funnel or a sales pipeline, they just aren’t designed to do that. Because of this, you wouldn’t use them as part of your overall marketing and sales strategy.
How will this work with my current marketing and sales systems?
We’ll be able to seamlessly transfer data between your chatbot and other software tools. This data transfer will let us personalize the conversation for each user and help you collect more insights on your audience. For example, the chatbot will collect email and other important information about your user, then send that to your CRM, then send it to your email marketing software.
Why Facebook Messenger?
It won’t be only Facebook Messenger, it will also be SMS but if you can start capitalizing on Messenger and SMS now, then you’ll be much more prepared to handle the coming messaging platforms of Whatsapp, Instagram and more. If you don’t… you’ll be very behind in just a few years from now. We start with Facebook Messenger because it has the highest ROI. The numbers are there more than any other platform – Over 1.4 billion users a month, 20 billion messages sent a month between businesses and users. Facebook also has a very heavy internal motivation to help businesses reach customers on the Messenger platform.
Since these are so smart, will I be able to ask it anything and it’ll be able to respond?
It won’t be able to answer every single possible question that people ask but over time as we identify the questions that people ask it that matter the most to your business we can certainly program it to answer those questions.
Are chatbots expensive?
Compared to abandoned carts, nobody showing up for a sale and the myriad other issues chatbots solve, no they are not expensive. The chatbots we build are focused on driving revenue and we work hard to make sure we bring you more in value than you pay us in money. We also have a money-back guarantee so if you’re not happy within 30 days you can get your money back. With that in mind, the biggest expense involved with a chatbot is not having one in place to help with the issues draining your bank account.
Can’t my marketing team just do this?
Sure, we can work with your marketing team to build the foundation of your chatbot and help you set everything up the right way (so you don’t get banned from Facebook Messenger or sued by misuse of SMS). Doing this the right way usually takes 2-4 months. From there, we can help put together processes for your team to execute chatbot campaigns and understand how to use the platforms (and their policies). If you ever need guidance in the future as your team takes on management of the bot, we’re available for consulting.
Can’t my social media team or Facebook ads agency just do this?
Chatbots work hand in hand with social media and Facebook but at the end of the day, they are different disciplines. It would sort of be like asking an eye doctor to take a look at your foot. That’s not to say they can’t do the work but chances are that if they have not already talked with you about chatbots it’s because they don’t offer the services. You should ask them about it and if they don’t offer the services then we’d love to meet them.